California - In a page straight from pulp science fiction, state legislators are considering a bill that would utilize digital technology to run advertising on licence plates. The idea is to replace the old school licence plates with modern digital ones. The new plates would display a registration number while the vehicle was moving but run ads when the vehicle stops for more than four seconds.
The author of SB1453 says California would be the first state to implement such technology if it decides to adopt the plates on a large scale. Supporters say license-plate advertising could generate much-needed revenue in the state which is facing a $19 billion deficit. Read all about it
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